Since De Lorenzo’s inception we have looked for what we can learn and how we can contribute to the evolution of the hairdressing community. We seek to be open to new ideas by listening to and understanding the needs and aspirations of others. We advocate for all to realise their full potential. We encourage each hairdresser and barber, to explore further and imagine a hair culture that adapts to change and is unafraid of failure. We are not limited by what we know now, rather we work together with the industry to challenge the status quo so that we can find new ways of thinking, courage, creativity and collective success.