At De Lorenzo, sustainability is at the heart of everything we do. Our commitment to reducing our environmental footprint remains steadfast, and we’re taking even greater strides to align with our values and create a more sustainable future.

We know that real sustainability isn’t just about words—it’s about meaningful action. That’s why we have undertaken a comprehensive analysis of our carbon emissions to ensure we’re making a real impact where it matters most.

A Strategic Approach to Reducing Emissions

To make the biggest difference, we first identified and categorized all the emissions related to our operations, from our facilities to our supply chain. This analysis allowed us to:

Pinpoint Key Emission Sources – Our deep dive into emissions data highlighted key areas contributing to our carbon footprint, including energy consumption and freight.
Develop Reduction Strategies – We have already started addressing these areas and will continue implementing reduction initiatives over the next year. By focusing on reducing emissions first, we ensure that offsetting is only used where necessary.

Our approach goes beyond just our direct operations. We are considering emissions across the entire lifecycle of our products, from sourcing raw materials to the final delivery to customers like you.

To mitigate the impact carried out from our analysis, we have taken immediate action to offset these emissions through targeted sustainability initiatives.

One of the key ways we are offsetting our carbon footprint is by supporting Australian biodiverse reforestation projects. These projects focus on reviving degraded land in the Southwest Australian ecoregion, a critical biodiversity hotspot. This initiative not only absorbs carbon from the atmosphere but also plays a vital role in:

Restoring Natural Ecosystems – Bringing life back to degraded landscapes and helping native plant species thrive.

Promoting Biodiversity – Creating safe habitats for native Australian wildlife.

Improving Air and Water Quality – Enhancing the environment for future generations.

Sustainability is not a destination—it’s an ongoing journey. As new eco-friendly materials and processes become available, we will continue evolving our packaging solutions, incorporating even more recycled content to reduce our reliance on virgin materials.

We are proud of the progress we’ve made, but we know there is always more to do. That’s why we remain dedicated to making sustainability a core part of our business strategy—ensuring that every decision we make reflects our commitment to protecting the planet.

Thank you for supporting sustainable beauty, by choosing De Lorenzo, you’re not only investing in high-quality, Australian-made haircare but also supporting a brand that prioritizes sustainability and the environment. Together, we can create a greener, healthier future.