Richly luxurious, sophisticated, glamorous, and embracing understated European opulence, De Lorenzo’s Spring/Summer 2024 collection – Summer Solace – is inspired by the idea of taking solace in warm summer days after a cold winter. The campaign exudes a true European holiday vibe, providing inspiration for your Spring/Summer hair adventures.

With the aspirational hairstyles created by Ryan King supported by Becky McEvoy, Summer Solace will evoke imaginings of breezy summer days, and mild evenings, with carefree on-trend styling to match.

LILLY

A distinctly Parisian mood, Lily’s beautifully rich brunette tones are enhanced with subtle baby lights to elicit dimension throughout her chic chin grazing bob. Her side part delivers a softer relaxed vibe – ideal for the dancing summer breeze – and her statement lip accentuates perfectly her floral dress.

Styling

1. Apply Instant Restructurant throughout for strengthening and antioxidant properties
2. Spritz with Defence Extinguish for heat and colour protection
3. Apply Elements Sea Swell for volume, smoothing and anti-humidity
4. Blow dry and iron hair into style, then apply Elements Quicksand for added fullness

MADDY

Embracing her inner ingenue, Maddy’s fiery copper and solar hued wavy style is accentuated by an alluring curtain fringe, perfectly framing her face. Enhanced by understated volume and movement, the carefree feel to Maddy’s overall style truly captures an Italian escape.

Styling

1. Apply Essential Treatments Infinite throughout for softening and detangling
2. Apply Elements Densify to the root area for volume
3. Spritz with Defence Extinguish for heat and colour protection
4. Apply Elements Barrell Wave for smoothing and anti-humidity properties
5. Blow-dry and iron hair into style, then apply Elements Sandstorm

NOEMIE

Sassy and oozing European attitude, a beautiful fusion of rich brunette hues complement Noemie’s voluminous tousled, yet sophisticated style. Whether she’s choosing to embrace her natural curls in a relaxed longer style and curtain fringe, or wear a full fringe and elegant updo, Noemie’s look allows her to effortlessly move from a picnic in the park to a moonlight dinner.

Styling

1. Apply Elements Densify to root area
2. Apply Instant Curl Primer to mid-length and ends
3. Diffuse dry hair into desired shape
4. Define curls and ends with Instant Allevi8 Shine Serum

CLARE

Melded hues of dark blondes, honey, creamy and golden hues deliver a sophisticated subtlety and a beautiful sun-kissed feel to Clare’s look. Her disconnected style embraces enviable dimension, and a flirty fringe paired with texture and movement throughout delivers a sultry feeling, mixed with understated boho luxe.

Styling

1. Apply Instant Satur8 throughout for weightless moisturising
2. Apply Elements Amplify at the roots and Motion to layer product
3. Spritz with Defence Extinguish for protection then blow dry and iron her into desired style
4. Re-wet the hair with Elements Amplify for a different 2nd look

De Lorenzo is a company proud to provide uncompromised quality and has continued to strive to be the best for over 30 years. De Lorenzo remains fiercely proud of their core philosophy for hair health, providing natural, sustainable hair care solutions.

“We are committed to the ethical manufacture of natural-based products that contain no animal ingredients. Our products are focused on the health of the scalp and the hair. Our Research and Development team continues to explore technical innovation, new ingredients and the needs of the hairdressing industry. ” – Anthony de Lorenzo, Joint Director