Bright, fun and with an urban vibe, ACTIVATE invokes the recent past of transforming our lifestyles; a reflection of embracing more time to slow down, relax and acknowledge our need to keep physically and mentally active, however still look amazing in our fitness pursuits!

Becky McEvoy worked with the team to create beautifully bold yet natural colours with a variation on styles – from envious curls to stunning up styles and flowing luscious locks that are easy to create at home.

Which ACTIVATE girl are you?

TANGERINE DREAM

She’s cool and sophisticated, yet isn’t afraid to embrace fashion styles of the past that have come full circle and are still relevant. Dressed down with a sultry vibe, she showcases a free-flowing, relaxed style you can create at home.

GET THE LOOK

1. Apply  Intense Moisture Repair and Defence Extinguish to towel-dried hair.

2. For hold and volume, apply  Elements Densify to the root area and begin a big, volumising blow dry.

3. Increase volume whilst back-combing, styling with a combination of  Essential Treatments Absorb at the roots and Elements Quicksand.

4. Hold shape in place with an all over spritz of  Elements Vapour Mist.

FESTIVAL CHIC

Golden hues of honey and creamy blonde enhance this super-relaxed vibe. Evoking festival chic with a twist, she’s a  mixture of old-school finesse with modern luxe, maintaining a stunning feminine spirit and retro dance aesthetic. Create her loosely tousled boho waves below. 

GET THE LOOK:

1. Apply  Intense Moisture Repair and Defence Extinguish to towel-dried hair. 

2. To create hold and volume, apply Elements Densify to the root area and begin a big volumising blow dry.

3. Increase volume whilst back-combing & styling by applying  Elements Sandstorm at the roots.

4. Hold shape in place with  Vapour Mist.

FITNESS FEMME

Ready for some fashionable fitness activity, her enviable fiery solar hued, beautifully styled, textured box braid is created from a base colour and added combination of Novafusion Fire Red and Copper. She’s ready for the elements, with a sense of sophistication, yet pushing the boundaries in her fashion choices, ensuring she’ll have heads turning whilst she’s working out. 

GET THE LOOK:

1. Apply  Instant Satur8 and Defence Extinguish to towel-dried hair

2. Apply  Instant Rejuven8 The Ends and blow dry the hair smooth with a slight curl bend in the ends.

3. Using a soft smoothing brush, begin to slick and take up into a ponytail.

4. On the hairline, use  Elements Afterglow to smooth, and Granite to hold.

5. Sprinkle the ponytail with  Elements Quicksand and divide into sections

6. Box braid the ponytail and tie it off with gold ribbon

7. Gently pull the hair to create texture and fullness along the length of the braid.

FIERY INGENUE

A beautifully slicked ponytail is the perfect companion for any fitness pursuits. She’s a no-fuss exercise fanatic,  always wanting to look her best, even whilst working up a sweat! We love the stunning flickering out of colour to the ends of the pony, showcasing dimension and movement. Speak to your Novacolor colour specialist about enhancing your colour. 

GET THE LOOK:

1. Apply  Instant Satur8 and Defence Extinguish to towel-dried hair.

2. Apply Instant  Rejuven8 The Ends and blow-dry hair smooth, with a slight curl bend in the ends.

3. Apply  Elements Afterglow, and using a soft smoothing brush begin to slick and take up the hair into a pony tail.

4. Apply  Elements Granite to the hairline to hold in place, and apply a spritz of Elements Vapour Mist throughout the ponytail.

GET PHYSICAL

She’s the embodiment of a modern day aerobics diva, channeling a vintage vibe with a modern edge. She’s sassy and assured in her strength, with her beautifully styled voluminous curls in a half up do, accentuated by the detailed hairline which creates a stunning face framing effect.

GET THE LOOK:

1. Apply  Defence Extinguish to towel-dried hair, and section by section apply Elements Barrel Wave.

2. Dry the hair, then curl with a small to medium wand, leaving to cool.

3. At the roots, add volume using  Elements Quicksand

4. Finish with  Elements Vapour Mist and Instant Alevi8 Shine Serum.