A bona fide and beloved darling of the Australian haircare industry, since 1945 De Lorenzo has been a name synonymous with style, design and quality, continuing to celebrate its ongoing success for the company’s 35th year in the business.

Proudly 100% Australian Made and Owned, and a proud member of the Australian Made Association, the commitment to excellence was founded in 1986 by brothers, Vincent and Anton De Lorenzo.

Often referred to as the fathers of the Australian hairdressing industry, they were recently, and deservedly, inducted into the Australian Hairdressing Hall of Fame.

Committed to modern cosmetic research and development resources via their production plant in Silverwater, Sydney, De Lorenzo researches and develops their extensive catalogue of product ranges using a unique hair analysis system.

Employing Australians, their team of experts dedicate themselves to creating ethical products, pioneered by passion, uncompromising values, sustainability and a strong social conscience.

De Lorenzo’s ranges are unique; they are the only products in the marketplace that are developed and manufactured specifically for the Australian climate in mind, giving them an edge of relevance over their competitors.

De Lorenzo are proudly 100% Vegan-certified and Environmentally Sustainable

Considering the impact of their environmental footprint was simply a way of life at De Lorenzo, committed not only to the health of your hair but also that of the planet.

Being vegan is something De Lorenzo have believed in for over 35 years, long before most companies were aware of its importance and relevance to life today.

De Lorenzo products are Vegan-certified and accredited (formerly) by Choose Cruelty Free, using plant-based and certified organic ingredients that are sustainably farmed and wild harvested wherever possible.

The products are infused with aromatic botanical oils and native plants such as Wattle Seed, Kakadu Plum and protein complexes, all balanced to suit the Australian climate and conditions.

The company chose not to use any animal ingredients or animal by-products, such as lanolin, keratin, beeswax or silk proteins in the formulation of their products. De Lorenzo will not compromise on this value even if it means it limits their product releases.

The company’s commitment to the sustainability of our planet means that they have never tested any of their products on animals

Being naturally-based, biodegradable and not tested on animals, De Lorenzo products are manufactured using their own recycled and rain harvested water system, saving millions of litres of water per year.

Trends come and go but family lasts forever and De Lorenzo leads the Australian market with its heart.

To their credit, they manufacture over eight different retail product ranges including:

• Prescriptive Solutions: a premium botanical range customised to meet varying levels of dryness and oiliness;

• Essential Treatments: intensive and restructuring hair treatments maintaining the Four Natural Balances ™ for healthy hair;

• Tricho Series: designed for the treatment and care of scalp conditions;

• The Instant Range: versatile haircare and styling products to suit everyone’s haircare needs;

• Elements: a versatile range of styling products;

• Novafusion Colour Care Range; works in synergy with your hair colour, provides toning and prevents colour fade

• DMAN: the essential grooming range for men;

• Bond Defence: protects hair from intense heat damage and is complimentary to their professional bond linking system, Novaplex.

De Lorenzo has also captured the attention of the colour haircare market with their vast Novacolor Professional colour range infused with botanical extracts and the at-home 'support' of Novafusion colour care shampoos. The Novacolor ranges offer long-lasting colour pigment that works to infuse great shine and condition.

Since its beginnings, De Lorenzo has consistently set, not chased, standards in the Australian haircare industry and has long since been respected, loved and trusted by the Australian market as an aspirational brand that ensures results.